Be:Loved Petz – A Brand Born from Nature, Family, and Heart

After many successful years building Dog Rocks Ltd., we felt inspired to embark on a new adventure—one that would bring pet owners products that are crafted with love and care, whilst also being environmentally conscious. That dream became reality with the birth of Be:Loved Petz.

Inspired by Heritage, Crafted for Today

The inspiration for Be:Loved Petz was sparked when our founder and CEO, Carina Evans, discovered an old family recipe book tucked away in her grandmother’s farmhouse. This book was brimming with time-honoured remedies and pampering products for pets, all lovingly crafted from the natural gifts of the English countryside. These recipes were more than just instructions—they were a testament to generations of care, resourcefulness, and a belief in the healing power of nature.

With roots deeply embedded in agriculture, the Podium Pet Products family has always been guided by the rhythms of the land. Our founders’ strong connections to farming and equestrian life instilled in us a respect for nature’s wisdom.

“We tried, tested, and re-imagined these recipes. Each is hand blended with love and suitable for our furry friends.”
— Carina Evans, CEO & Founder

Each Be:Loved product is hand-blended with care, using natural, sustainable ingredients, and is lovingly tested to ensure its gentle and effective for our furry friends.

Recognition and the King’s Award for Enterprise

In 2023, we were honoured to receive the King’s Award for Enterprise—one of the UK’s most prestigious business accolades. This recognition celebrates our achievements in international trade and our dedication to ethical, environmentally conscious practices. It was a proud moment for our team and a testament to the trust and loyalty of our customers.

Product Spotlight: Be Soft Balm

Our Be Soft Paw and Nose Balm is a customer favourite. Available in 30g, 60g, and 250g sizes, it fits every need—from travel to home use. Crafted with nourishing shea butter and calming essential lavender oil, it deeply moisturizes whilst being gentle and safe for pets. Simply massage onto dry, cracked areas for quick relief and lasting softness. Pet parents love how it fast it absorbs. Treat your furry friend to the comfort they deserve with our best-selling Be Soft Balm!

What our customers say:

“This has a lovely, delicate scent… leaves paws softer with minimal greasiness!”

Try it for yourself here!