Be:Soft – Natural Dog Nose Balm & Dog Paw Balm, 60g. £12.99

💗🤝💙 Palm-to-Paw promise: human-tested first. If it's not gentle enough for our hands, it's not gentle enough for your dog.

Cracked paws and a dry nose, sorted in a week — with one £12.99 tin.

The hand-poured nose & paw balm trusted by UK dog parents for cracked pads, elbow callouses and dry, dull noses. Manuka honey heals, shea butter softens, vitamin E protects.

• Visible difference in 5–7 days — softens cracked pads and brings a glowing nose back
• Manuka honey + vitamin E — a clinically-loved combination for repairing the skin barrier and locking in moisture
• Non-greasy, no synthetic perfume — sinks in fast so your dog doesn't lick it straight off
• Hand-poured in the UK · plant-based · paraben-free

Who it's for / who it's not for
✓ Dogs and cats with dry, cracked paw pads, elbow callouses or dry/crusty noses · puppies 12+ weeks · senior pets · multi-pet households (one jar does them all)
✗ Not for open wounds, deep cuts or infected skin — please see your vet first.

What's in it · what's not
In: Beeswax, shea butter, vitamin E, avocado oil, manuka honey, grapeseed oil, lavender oil.
Not in: Parabens, MIT, synthetic fragrance, petroleum, sulphates, palm oil.

How to use

1. Warm a pea-sized amount between your fingers (or place your dog's paw straight into the open tin for the quick version).
2. Massage into paw pads, elbows and the dry bit of nose.
3. Repeat morning and night for the first 5–7 days, then drop to once daily as a maintenance ritual.

Gentle enough that we put it on our own hands. That's the test we apply to every Be:Loved jar — palm to paw. The leftover on your fingers? Massage it into your hands — it's a lovely cuticle treatment too.

Complete the routine
• Be:Safe First Aid Balm — £12.99 (for the scrapes and bites)
• Be:SunSafe Sun Balm — £12.99 (for sunny-day noses)

Hand-poured in the UK · plant-based · paraben-free · 90% plastic-free packaging